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Why SEO Optimization is Crucial for Your Website's Visibility
As a website owner, it can be frustrating to have a website with no traffic or a low ranking on Google search. It’s as if your website doesn’t exist even though it’s physically there. So, how can you get Google to recognize your website’s usefulness and rank it higher in searches?
Aside from paid advertisements, one of the most effective solutions is SEO optimization.
What is SEO Optimization?
SEO optimization is a set of techniques that involve technical and content optimization to help you organically rank high for certain keywords that users search for, leading them to the page you want them to visit.
Today, SEO (search engine optimization) is an indispensable method if you want to be highly positioned in Google searches. The essence is to be recognized as useful for visitors. That means satisfying people’s desire to get specific information through the internet.
If you can provide that as a website, Google will reward you by giving you one of the top positions.
Imagine Google as a link between you and the websites where, as a search engine, it caters to users’ needs and satisfaction to determine whether a website should be highly ranked or not.
What Does SEO Optimization Include?
Google’s algorithm checks your website’s technical compliance with the rules imposed by the search engine, as well as the richness of original textual content and valid information.
Therefore, we see that SEO optimization is a broad field that includes many activities such as SEO audit, technical SEO, complete SEO strategy, keyword research, SEO copywriting, and link building.
Unlike paid ads, organic optimization doesn’t require daily bidding for keywords and spending money to rank better. However, on the other hand, organic results cannot surpass paid ads on the search engine because guess what? Google earns from paid ads.
It’s important to note that paid campaigns can yield results that are visible in a shorter period, while SEO optimization takes longer but brings long-term results.
Prosperitas Media, a digital marketing agency, can assist you in activities related to improving your website from an SEO perspective and raising optimized pages to the top positions on Google for certain user searches.